Trusting Tweeple
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Advertisers know people. We research it daily. The more we know about you, the better we can tailor and target the message. Unfortunately for us, audiences are not entirely ignorant to this. Traditional advertising tactics have become just as mainstream as the message itself.
People don’t like it and this recent experiment shows the majority of the haters out there no longer trust the message. Of course, I still remain positive.
When consumers become the skeptic, so does the advertiser. Evolution must run its course. Enter the 2.0 buzz phrase, conversation marketing. Conversation marketing is nothing more than word of mouth. Nothing new about this but the digital bandwagon.
With marketers flocking to Twitter and other social media locations I can’t help but think audiences will wise up. What happens when we realize our friends are selling us with each subtle tweet? I’d no longer trust them or the other thousand Tweeple getting paid for spreading the advertisers’ word.
At least we can have some faith in traditional advertising, since laws govern the message accuracy. But laws can’t moderate the conversation. Enter buzz 2.0 and the false message that follows.